This is a book by a company that dislikes advertising as much as anyone.
Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.
This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry.
Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place.
It's intended for anyone who has ever hated a web banner or zapped an ad break.
Full-color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi-modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up-to-date information on typographic technology. Contents: Introduction. Chapter 1. The Evolution of Typography. Chapter 2. The Anatomy of Typography. Chapter 3. Syntax and Communication. Chapter 4. Legibility. Chapter 5. The Typographic Grid. Chapter 6. The Typographic Message. Chapter 7. Typographic Technology. Chapter 8. Typography on Screen. Chapter 9. Case Studies in Typographic Design. Chapter 10. Typographic Design Education. Chapter 11. Typographic Design Process. Chapter 12. Type Specimens. Glossary. A Chronology of Typeface Designs.
Author Biography: Rob Carter is Professor of Typography and Graphic Design at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, Print regional annual, and I.D. magazine's Annual Design Review. He is the author of American Typography Today, Typographic Design: The Great Typefaces, the five-volume Working with Type series, and Digital Color and Type. He is also coauthor, with Sandra Wheeler, of Meggs: Making Graphic Design History. The late Ben Day was Professor Emeritus at Virginia Commonwealth University. He also taught at Boston University and had been a Visiting Designer at the University of Connecticut. His many exhibitions included the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He was selected for Who's Who Among America's Teachers. The late Philip Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. He was posthumously awarded the AIGA Medal for design leadership.
"The Competition Bicycle" will inspire cyclists and design lovers alike. The evocative, detail-rich photographs display the history of the bicycle, from racing high-wheelers to modern racing bikes with carbon-fiber disc wheels. Exceptional handcrafted machines ridden by great champions illustrate milestones in the mechanics and craftsmanship of bicycle design. <br>This volume also features iconic bicycles that played an important role in the history of the sport, from the bicycle that sent Eddy Merckx over the finish line in his last world championship win, to those of tandem teams who tackled the hour record, motor-paced track racers that exceeded 80 mph on the wooden boards, to California's mountain-bike pioneers. <br>Historic images complement the stunning new photography that illustrates each machine in exquisite detail while celebrating the evolution of the sport, object, and machine. "The Competition Bicycle" is sure to be treasured by all who appreciate magnificent masterpieces of vintage and contemporary design.
Release Date: May 2012
The Australian Wedding Book is the definitive guide to planning your special day. This stunning book is packed with advice and information, and is beautifully illustrated with Australia's most inspiring real-life weddings. It explores the wealth of different options available to you when planning your wedding, and shows you how to create a bespoke occasion that is a reflection of you and your partner.
It takes you through your entire wedding journey, from choosing the engagement ring, drawing up a guest list and designing the stationery to buying your dress, finding the right celebrant and selecting the flowers, music and menu. There are tips from Australia's best jewellers, florists, cakemakers and dress designers, as well as helpful timelines, sample budgets and invitation wordings.
Whether your dream wedding is a traditional church service and a formal sit-down dinner, a simple beachside ceremony with cocktails and canapes, or an intimate gathering at your family home followed by a laid-back barbecue, you'll find information and inspiration in equal measure in The Australian Wedding Book.
Release Date: May 2012
This title discusses drawing delight. "The Illustration Now!" series continually brings you groundbreaking work by the world's most exciting illustrators. A fascinating mix of established master draftsmen and neophytes, working in a vast range of techniques, "Illustration Now! Volume 4" features 150 illustrators from 30 countries, including information about their career paths and lists of selected exhibitions. Also included is an introduction by specialist Steven Heller on current trends in the field. This book is perfect for graphic artists, creative professionals and illustration students, as well as anyone with an appreciation for draftsmanship and visual language.
Author Biography: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
This title deals with the art of likeness. It focuses on the spectrum of today's portraiture, from caricature to realism. The field of illustration has flourished over the last decade, with professionals working both by computer and by hand. In illustration, the single most challenging and captivating subject has been the portrait, frequently used in editorials, advertising, products, and most recently, being the subject of major exhibitions. The book gathers together the exclusive (and frequently unpublished) portrait work of over 80 illustrators from all over the world, many of whom were featured in "Illustration Now!", including Aaron Jasinski, Alex Gross, Andre Carrilho, Andrea Wicklund, and Anita Kunz.
Author Biography: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape-such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout-many new or newly updated-Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.
Author Biography: The late Philip B. Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. Alston W. Purvis is Professor of Graphic Design at the Boston University College of Fine Arts. During his career, he has worked as an instructor at The Cooper Union and the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design: 1918-1945 and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; Wendingen: A Journal for the Arts 1918-1932; Creative Type; Dutch Graphic Design: A Century of Innovation; Jan Tschichold: Posters of the Avant Garde; Posters NL; Jan Tschichold, Master Typographer: His Life, Work and Legacy; The Ballets Russes and the Art of Design; and Type: A Visual History of Typefaces and Graphic Styles.
Written by four leading graphic designers, Thou Shall Not Use Comic Sans distills decades of experience into 365 rules that cover the essentials of the trade, giving novice designers everywhere an invaluable platform from which to progress. From the perspective of both the client and the designer, this is the insider's account of how graphic design works. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or screeches of derision, depending on whether or not you love or hate hyphenation, have a pathological fear of beige or think baseline grids are boring.
Originating as a RMIT university pamphlet in 1989 for the purpose of critiquing student work and discussing the discourse of landscape architecture, Kerb has evolved into a progressive cross disciplinary design publication. Published annually, the journal now boasts a diverse selection of both international and local contributors, focusing on contemporary landscape architecture themes. The journal is unique in being compiled and edited each year by a small group of students, who select a range of articles pertinent to the chosen theme of each edition. Kerb seeks to set the agenda for designers and landscape architects, establishing a platform for new ideas and contemporary design theory. Kerb Journal is now featured on university reading lists around the world. Kerb Volume 19 discusses how the development of these bio-technological possibilities will shape the way we create landscapes where the city environment could transform into a dynamic, interactive organism of limitless potential; and considers if current wild speculation about a future predicting synthetic biological ecologies, trans-natural robotic systems and post-natural organisms will ever be realised, if it is useful in meeting our collective ideals and what it means for our understanding of 'nature'.
Vitamin Green provides an up-to-the-minute look at the single most important topic in contemporary design: sustainability.
This new attention to the life of the things we make is changing the way design is practiced on every level and will be at the center of discussions about architecture, landscape architecture, and product design in the twenty-first century.
Projects nominated by an international collection of designers, curators, critics and thinkers were selected to create the best possible sourcebook of the most exciting and original green designs at all scales, from eyeglasses to landscapes and from motorcycles to skyscrapers.
The result is an inspirational survey of the enormous amount of innovative work being done in this field, as well as a directory of products, ideas and techniques for both designers and consumers.
Filled with projects that are built and in production, Vitamin Green provides a lively and inspiring visual definition of the term 'sustainable design', showing people what really can be achieved today.
Release Date: May 2012
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