Merve Emre explores the curious story between mother and daughter duo Katherine Briggs and Isabel Briggs-Myers who became captivated by the work of Carl Jung and created the Myers-Briggs Type Indicator (MBTI) in an attempt to make Jung’s type theory accessible to the general public.
Apart from being an intriguing biography of the duo, Emre outlines the history of the indicator and it’s appeal to those in recruitment, education and in the online dating industry. Emre also challenges the nature and validity of the indicator and delves into the broader world and popularity of personailty testing. An absorbing and sharp read, particularly fascinating if you are interested in the growth of the self development industry.
Reviewed by Kate